Developing Total Business Solutions, from product to solution sales: Possibilities and Challenges

Robert Wendelin

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationProceedings of the 2009 Naples Forum on Service – Service Dominant Logic, Service Science and Network Theory
EditorsEvert Gummesson, Cristina Mele, Francesco Polese
Number of pages19
Place of PublicationCapri
Publication date2009
ISBN (Print)978-88-7431-452-2.
Publication statusPublished - 2009
MoE publication typeB3 Article in conference proceedings

Cite this

Wendelin, R. (2009). Developing Total Business Solutions, from product to solution sales: Possibilities and Challenges. In E. Gummesson, C. Mele, & F. Polese (Eds.), Proceedings of the 2009 Naples Forum on Service – Service Dominant Logic, Service Science and Network Theory