Developing Total Business Solutions in B2B, from product to solution sales: Possibilities and Challenges

Robert Wendelin

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationIMP Asia 2009, Measures and Measurement, Process and Practice
EditorsPeter Batt
Number of pages20
Place of PublicationKuala Lumpur, Malaysia
Publication date2009
Publication statusPublished - 2009
MoE publication typeB3 Article in conference proceedings

Cite this

Wendelin, R. (2009). Developing Total Business Solutions in B2B, from product to solution sales: Possibilities and Challenges. In P. Batt (Ed.), IMP Asia 2009, Measures and Measurement, Process and Practice http://www.impgroup.org