Developing Total Business Solutions in B2B, from product to solution sales: Possibilities and Challenges

Robert Wendelin

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	IMP Asia 2009, Measures and Measurement, Process and Practice
Editors	Peter Batt
Number of pages	20
Place of Publication	Kuala Lumpur, Malaysia
Publication date	2009
Publication status	Published - 2009
MoE publication type	B3 Article in conference proceedings

Access to Document

@inproceedings{55d308fc80224c24be5ee265701732d2,

title = "Developing Total Business Solutions in B2B, from product to solution sales: Possibilities and Challenges",

author = "Robert Wendelin",

note = "CD-Rom Volume: Proceeding volume: ",

year = "2009",

language = "English",

editor = "Peter Batt",

booktitle = "IMP Asia 2009, Measures and Measurement, Process and Practice",

}