Development and implementation of customer solutions: A study of process dynamics and market shaping

Sergio Biggemann, Christian Kowalkowski, Jane Maley, Staffan Brege

Research output: Contribution to journalArticleScientificpeer-review

50 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Volume42
Issue number7
Pages (from-to)1083-1092
ISSN0019-8501
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2013
  • Equis Base Room
  • Customers and Relations

Cite this