Development of industrial service offerings: A processual framework

Daniel Kindström, Christian Kowalkowski

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAmerican Marketing Association ServSIG International Research Conference
Publication date2008
Publication statusPublished - 2008
MoE publication typeA4 Article in conference proceedings
Event2008 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Liverpool, United Kingdom
Duration: 05.06.200808.06.2008

Cite this

Kindström, D., & Kowalkowski, C. (2008). Development of industrial service offerings: A processual framework. In American Marketing Association ServSIG International Research Conference