Development of industrial service offerings: A processual framework

Daniel Kindström; Christian Kowalkowski

Development of industrial service offerings: A processual framework

Daniel Kindström, Christian Kowalkowski

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	American Marketing Association ServSIG International Research Conference
Publication date	2008
Publication status	Published - 2008
MoE publication type	A4 Article in conference proceedings
Event	2008 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Liverpool, United Kingdom Duration: 05.06.2008 → 08.06.2008

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@inproceedings{b4e02e9a4e314b5d8033fdffe99c4b71,

title = "Development of industrial service offerings: A processual framework",

author = "Daniel Kindstr{\"o}m and Christian Kowalkowski",

note = " Volume: Proceeding volume: ; 2008 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 05-06-2008 Through 08-06-2008",

year = "2008",

language = "English",

booktitle = "American Marketing Association ServSIG International Research Conference",

}

TY - GEN

T1 - Development of industrial service offerings

T2 - 2008 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

AU - Kindström, Daniel

AU - Kowalkowski, Christian

N1 - Volume: Proceeding volume:

PY - 2008

Y1 - 2008

M3 - Conference contribution

BT - American Marketing Association ServSIG International Research Conference

Y2 - 5 June 2008 through 8 June 2008

ER -