Diagnosing Service Brand Strength: Customer Brand Experience Portfolios

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings from the 38th Emac conference, Nantes, France, 26-29 May, 2009
Publication date2009
Publication statusPublished - 2009
MoE publication typeA4 Article in conference proceedings

Cite this

Strandvik, T., & Heinonen, K. (2009). Diagnosing Service Brand Strength: Customer Brand Experience Portfolios. In Proceedings from the 38th Emac conference, Nantes, France, 26-29 May, 2009