Diagnosing Service Brand Strength: Customer Brand Experience Portfolios

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings from the 38th Emac conference, Nantes, France, 26-29 May, 2009
Publication date	2009
Publication status	Published - 2009
MoE publication type	A4 Article in conference proceedings

OpenUrl availability

@inproceedings{99d501077362438d8ceee172032e08e2,

title = "Diagnosing Service Brand Strength: Customer Brand Experience Portfolios",

author = "Tore Strandvik and Kristina Heinonen",

note = " Volume: Proceeding volume: ",

year = "2009",

language = "English",

booktitle = "Proceedings from the 38th Emac conference, Nantes, France, 26-29 May, 2009",

}