Digital asset management in marketing communication logistics

Gyöngyi Kovács*

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

4 Citations (Scopus)


Digital asset management as a technology for handling electronic material is used in different contexts for various technical purposes. Explores the effects of this technology on the marketing supply chain, being a new application area of digital asset management solutions. A conceptual framework is provided to describe marketing processes in the world of information technology and marketing communication logistics. Based on a literature review, possible benefits of digital asset management in this setting are presented. Anticipated benefits are evaluated in an indicative case study. The description of marketing supply chains leads to new insights for supply chain management.

Original languageEnglish
Peer-reviewed scientific journalJournal of Enterprise Information Management
Issue number3
Pages (from-to)208-218
Number of pages11
Publication statusPublished - 01.06.2004
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • Digital communication systems
  • Information management
  • Marketing process
  • Supply chain management


Dive into the research topics of 'Digital asset management in marketing communication logistics'. Together they form a unique fingerprint.

Cite this