TY - JOUR
T1 - Digitalization driven retail business model innovation
T2 - Evaluation of past and avenues for future research trends
AU - Mostaghel, Rana
AU - Oghazi, Pejvak
AU - Parida, Vinit
AU - Sohrabpour, Vahid
N1 - Funding Information:
The authors appreciate the editor’s and anonymous reviewers’ constructive comments and suggestions. The authors are also grateful for the financial support provided by Vinnova (Project no: 2019-03017) and The Research Council of Norway (Project no: 322623) that have allowed us to undertake this important study.
Publisher Copyright:
© 2022 The Authors
PY - 2022
Y1 - 2022
N2 - Increased digitalization enabled innovation and practical examples from the retail industry have captured the attention of marketing scholars, with rapid development in the academic field. The pace of change has significantly accelerated during the Covid-19 crisis. In seeking to (1) investigate the unique characteristics of digitalization enabled retail business model innovation, (2) understand how does digitalization influences changes to the retail business model innovation dimensions, and (3) identify the areas for future research related to retail business model innovation, this study systematically reviews the literature. Employing four databases, a sample of 170 articles were chosen. Based on bibliometric and network analysis and visualization, the major researchers, articles, and topics were rigorously identified. Finally, the results revealed the unaddressed issues in this research area. The study ends with theoretical and managerial implications.
AB - Increased digitalization enabled innovation and practical examples from the retail industry have captured the attention of marketing scholars, with rapid development in the academic field. The pace of change has significantly accelerated during the Covid-19 crisis. In seeking to (1) investigate the unique characteristics of digitalization enabled retail business model innovation, (2) understand how does digitalization influences changes to the retail business model innovation dimensions, and (3) identify the areas for future research related to retail business model innovation, this study systematically reviews the literature. Employing four databases, a sample of 170 articles were chosen. Based on bibliometric and network analysis and visualization, the major researchers, articles, and topics were rigorously identified. Finally, the results revealed the unaddressed issues in this research area. The study ends with theoretical and managerial implications.
KW - 512 Business and Management
KW - Bibliometric analysis
KW - Innovation
KW - Literature review
KW - Network analysis
KW - Retail business model
UR - http://www.scopus.com/inward/record.url?scp=85127321925&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2022.03.072
DO - 10.1016/j.jbusres.2022.03.072
M3 - Article
AN - SCOPUS:85127321925
SN - 0148-2963
VL - 146
SP - 134
EP - 145
JO - Journal of Business Research
JF - Journal of Business Research
ER -