Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends

Rana Mostaghel*, Pejvak Oghazi, Vinit Parida, Vahid Sohrabpour

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

65 Citations (Scopus)

Abstract

Increased digitalization enabled innovation and practical examples from the retail industry have captured the attention of marketing scholars, with rapid development in the academic field. The pace of change has significantly accelerated during the Covid-19 crisis. In seeking to (1) investigate the unique characteristics of digitalization enabled retail business model innovation, (2) understand how does digitalization influences changes to the retail business model innovation dimensions, and (3) identify the areas for future research related to retail business model innovation, this study systematically reviews the literature. Employing four databases, a sample of 170 articles were chosen. Based on bibliometric and network analysis and visualization, the major researchers, articles, and topics were rigorously identified. Finally, the results revealed the unaddressed issues in this research area. The study ends with theoretical and managerial implications.

Original languageEnglish
Peer-reviewed scientific journalJournal of Business Research
Volume146
Pages (from-to)134-145
Number of pages12
ISSN0148-2963
DOIs
Publication statusPublished - 2022
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Bibliometric analysis
  • Innovation
  • Literature review
  • Network analysis
  • Retail business model

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