Dimensionality of the Perceived Value of Product Colour

Hanna Pauliina Kiehelä

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAIC Colour 2013 Proceedings
EditorsLindsay MacDonald, Stephen Westland, Sophie Wuerger
Number of pages4
Place of PublicationNewcastle upon Tyne
Publication date12.07.2013
ISBN (Print)978-0901623027
Publication statusPublished - 12.07.2013
MoE publication typeA4 Article in conference proceedings
EventCongress of the International Colour Association - Newcastle upon Tyne, United Kingdom
Duration: 08.07.201312.07.2013
Conference number: 12


  • 512 Business and Management
  • KOTA2013

Cite this

Kiehelä, H. P. (2013). Dimensionality of the Perceived Value of Product Colour. In L. MacDonald, S. Westland, & S. Wuerger (Eds.), AIC Colour 2013 Proceedings (Vol. 2, pp. 441-444). http://aic2013.org/