Discovering innovative service development ideas with narratives and metaphors

Anu Helkkula, Minna Hannele Pihlström

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationUnknown host publication
Place of PublicationSydney
Publication date2008
Publication statusPublished - 2008
MoE publication typeA4 Article in conference proceedings

Cite this

Helkkula, A., & Pihlström, M. H. (2008). Discovering innovative service development ideas with narratives and metaphors. In Unknown host publication Sydney.