Discovering Perceived Value of Mobile Services

Minna Hannele Pihlström, Johanna Gummerus

Research output: Book/ReportCommissioned reportProfessional

Original languageEnglish
Place of PublicationHelsinki
PublisherSwedish School of Economics and Business Administration
Number of pages27
ISBN (Print)978-951-555-964-7
Publication statusPublished - 2007
MoE publication typeD4 Published development or research report or study

Publication series

NameSwedish School of Economics and Business Administration. Working Papers
PublisherSwedish School of Economics and Business Administration
No.529
ISSN (Print)0357-4598

Keywords

  • 512 Business and Management
  • customer perceived value
  • mobile services
  • wireless
  • context
  • content
  • user

Cite this

Pihlström, M. H., & Gummerus, J. (2007). Discovering Perceived Value of Mobile Services. (Swedish School of Economics and Business Administration. Working Papers; No. 529). Swedish School of Economics and Business Administration.