Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies

Tim Hilken*, Debbie I. Keeling, Mathew Chylinski, Ko de Ruyter, Maja Golf Papez, Jonas Heller, Dominik Mahr, Saifeddin Alimamy

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

34 Citations (Scopus)

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Computer Science

Psychology

Social Sciences