Do Cultural Values Matter in Health Care Service Quality Assessment? An Emprical study of Hospital Service Quality in the People's Republic of China

Wei Fuxiang, Pia Polsa, Pei Shuyuan

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationMacromarketing the Future of Marketing?
EditorsMerrilyn Layton, Roger Layton, Ben Wooliscrof
Number of pages10
Place of PublicationNew Zealand
Publication date2006
Pages667-676
ISBN (Print)1-877165-05-0
Publication statusPublished - 2006
MoE publication typeB3 Article in conference proceedings

Cite this

Fuxiang, W., Polsa, P., & Shuyuan, P. (2006). Do Cultural Values Matter in Health Care Service Quality Assessment? An Emprical study of Hospital Service Quality in the People's Republic of China. In M. Layton, R. Layton, & B. Wooliscrof (Eds.), Macromarketing the Future of Marketing? (pp. 667-676). New Zealand.