| Original language | English |
|---|---|
| Title of host publication | Macromarketing the Future of Marketing? |
| Editors | Merrilyn Layton, Roger Layton, Ben Wooliscrof |
| Number of pages | 10 |
| Place of Publication | New Zealand |
| Publication date | 2006 |
| Pages | 667-676 |
| ISBN (Print) | 1-877165-05-0 |
| Publication status | Published - 2006 |
| MoE publication type | B3 Article in conference proceedings |
Cite this
Fuxiang, W., Polsa, P., & Shuyuan, P. (2006). Do Cultural Values Matter in Health Care Service Quality Assessment? An Emprical study of Hospital Service Quality in the People's Republic of China. In M. Layton, R. Layton, & B. Wooliscrof (Eds.), Macromarketing the Future of Marketing? (pp. 667-676). New Zealand.