Do Customers Follow When Companies Change? Corporate Image Formation in the Mergers and Aquisitions of a Nordic Bank

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationConference proceedings: 2nd annual AM's Brand SIG
Place of PublicationManchester
Publication date2006
Publication statusPublished - 2006
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , International
Duration: 01.01.1800 → …

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