| Original language | English |
|---|---|
| Title of host publication | Emergent Strategies for E-Business Processes, Services, and Implications : Advancing Corporate Frameworks |
| Editors | In Lee |
| Number of pages | 18 |
| Place of Publication | New York |
| Publisher | IGI Global |
| Publication date | 2009 |
| Pages | 59-76 |
| ISBN (Print) | 978-1-60566-154-4 |
| Publication status | Published - 2009 |
| MoE publication type | B2 Book chapter |
Do Mobile CRM Appeal to Loyalty Program Customers? A Study of MIDlet Application Offerings
Veronica Liljander, Pia Polsa, Kim Forsberg
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific