Do Mobile CRM Appeal to Loyalty Program Customers? A Study of MIDlet Application Offerings

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationEmergent Strategies for E-Business Processes, Services, and Implications : Advancing Corporate Frameworks
EditorsIn Lee
Number of pages18
Place of PublicationNew York
PublisherIGI Global
Publication date2009
Pages59-76
ISBN (Print)978-1-60566-154-4
Publication statusPublished - 2009
MoE publication typeB2 Book chapter

Cite this

Liljander, V., Polsa, P., & Forsberg, K. (2009). Do Mobile CRM Appeal to Loyalty Program Customers? A Study of MIDlet Application Offerings. In I. Lee (Ed.), Emergent Strategies for E-Business Processes, Services, and Implications : Advancing Corporate Frameworks (pp. 59-76). New York: IGI Global.