Do Mobile CRM Appeal to Loyalty Program Customers? A Study of MIDlet Application Offerings

Veronica Liljander, Pia Polsa, Kim Forsberg

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationEmergent Strategies for E-Business Processes, Services, and Implications : Advancing Corporate Frameworks
EditorsIn Lee
Number of pages18
Place of PublicationNew York
PublisherIGI Global
Publication date2009
ISBN (Print)978-1-60566-154-4
Publication statusPublished - 2009
MoE publication typeB2 Book chapter

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