Do Mobile CRM Appeal to Loyalty Program Customers? A Study of MIDlet Application Offerings

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	Emergent Strategies for E-Business Processes, Services, and Implications : Advancing Corporate Frameworks
Editors	In Lee
Number of pages	18
Place of Publication	New York
Publisher	IGI Global
Publication date	2009
Pages	59-76
ISBN (Print)	978-1-60566-154-4
Publication status	Published - 2009
MoE publication type	B2 Book chapter

OpenUrl availability

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title = "Do Mobile CRM Appeal to Loyalty Program Customers? A Study of MIDlet Application Offerings",

author = "Veronica Liljander and Pia Polsa and Kim Forsberg",

year = "2009",

language = "English",

isbn = "978-1-60566-154-4",

pages = "59--76",

editor = "In Lee",

booktitle = "Emergent Strategies for E-Business Processes, Services, and Implications : Advancing Corporate Frameworks",

publisher = "IGI Global",

address = "United States",

}

Do Mobile CRM Appeal to Loyalty Program Customers? A Study of MIDlet Application Offerings. / Liljander, Veronica; Polsa, Pia; Forsberg, Kim.
Emergent Strategies for E-Business Processes, Services, and Implications : Advancing Corporate Frameworks . ed. / In Lee. New York: IGI Global, 2009. p. 59-76.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

TY - CHAP

T1 - Do Mobile CRM Appeal to Loyalty Program Customers? A Study of MIDlet Application Offerings

AU - Liljander, Veronica

AU - Polsa, Pia

AU - Forsberg, Kim

PY - 2009

Y1 - 2009

M3 - Chapter

SN - 978-1-60566-154-4

SP - 59

EP - 76

BT - Emergent Strategies for E-Business Processes, Services, and Implications : Advancing Corporate Frameworks

A2 - Lee, In

PB - IGI Global

CY - New York

ER -