Do Mobile CRM Services Appeal to Loyalty Program Customers?

Veronica Liljander, Pia Polsa, Kim Forsberg

Research output: Contribution to journalArticleScientificpeer-review

23 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalInternational Journal of E-Business Research
Volume3
Issue number2
Pages (from-to)24-40
Number of pages17
Publication statusPublished - 2007
MoE publication typeA1 Journal article - refereed

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