Do Mobile CRM Services Appeal to Loyalty Program Customers?

Veronica Liljander, Pia Polsa, Kim Forsberg

Research output: Contribution to journal › Article › Scientific › peer-review

28 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	International Journal of E-Business Research
Volume	3
Issue number	2
Pages (from-to)	24-40
Number of pages	17
Publication status	Published - 2007
MoE publication type	A1 Journal article - refereed

OpenUrl availability

@article{04564a4699e540019f46bfefb2ad529c,

title = "Do Mobile CRM Services Appeal to Loyalty Program Customers?",

author = "Veronica Liljander and Pia Polsa and Kim Forsberg",

year = "2007",

language = "English",

volume = "3",

pages = "24--40",

journal = "International Journal of E-Business Research",

issn = "1548-114X",

publisher = "I G I Global",

number = "2",

}