Do you want to enhance customer experience? Tell a story!

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationServing Customers: Global Services Marketing Perspectives
EditorsRaymond Fisk, Rebekah Russell-Bennett, Lloyd Harris
Place of PublicationPrahran, Australia
PublisherTUP - Tilde university press
Publication date2013
ISBN (Print)978-0-7346-1099-7
Publication statusPublished - 2013
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management
  • KOTA2012
  • Equis Base Room

Cite this

Liljander, V., & Gummerus, J. (2013). Do you want to enhance customer experience? Tell a story! In R. Fisk, R. Russell-Bennett, & L. Harris (Eds.), Serving Customers: Global Services Marketing Perspectives TUP - Tilde university press.