Do you want to enhance customer experience? Tell a story!

Veronica Liljander, Johanna Gummerus

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationServing Customers: Global Services Marketing Perspectives
EditorsRaymond Fisk, Rebekah Russell-Bennett, Lloyd Harris
Place of PublicationPrahran, Australia
PublisherTUP - Tilde university press
Publication date2013
ISBN (Print)978-0-7346-1099-7
Publication statusPublished - 2013
MoE publication typeA3 Book chapter


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