Documentation and continuous development of processes for customer management: Implications for profitable growth

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Peer-reviewed scientific journalAustralasian Marketing Journal
Volume19
Issue number4
Pages (from-to)267-280
Number of pages14
ISSN1441-3582
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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