Original language | English |
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Peer-reviewed scientific journal | Australasian Marketing Journal |
Volume | 19 |
Issue number | 4 |
Pages (from-to) | 267-280 |
Number of pages | 14 |
ISSN | 1441-3582 |
Publication status | Published - 2011 |
MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management