Documentation and continuous development of processes for customer management: Implications for profitable growth

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Peer-reviewed scientific journal	Australasian Marketing Journal
Volume	19
Issue number	4
Pages (from-to)	267-280
Number of pages	14
ISSN	1441-3582
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

@article{d4fda4bef9204e4a8d1180191409495d,

title = "Documentation and continuous development of processes for customer management: Implications for profitable growth",

keywords = "512 Business and Management",

author = "Jaakko Aspara",

year = "2011",

language = "English",

volume = "19",

pages = "267--280",

journal = "Australasian Marketing Journal",

issn = "1441-3582",

publisher = "Elsevier",

number = "4",

}