Original language | English |
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Title of host publication | Rediscovering the Essentiality of Marketing : Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
Editors | Luca Petruzzellis, Russell S. Winer |
Publisher | Springer |
Publication date | 28.06.2016 |
Pages | 683-683 |
ISBN (Print) | 978-3-319-29876-4 |
ISBN (Electronic) | 978-3-319-29877-1 |
DOIs | |
Publication status | Published - 28.06.2016 |
MoE publication type | A4 Article in conference proceedings |
Event | 2015 Academy of Marketing Science World Marketing Congress (AMS) - The Palace Hotel Bari, Bari, Italy Duration: 14.07.2015 → 18.07.2015 Conference number: 18 |
Keywords
- 512 Business and Management