Does a short story on the package influence consumers’ brand responses?

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationRediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
PublisherUniversity of Bari Aldo Moro
Publication date2015
ISBN (Electronic)978-3-319-29877-1
Publication statusPublished - 2015
MoE publication typeA4 Article in conference proceedings
Event2015 Academy of Marketing Science World Marketing Congress (AMS) - The Palace Hotel Bari, Bari, Italy
Duration: 14.07.201518.07.2015
Conference number: 18

Keywords

  • 512 Business and Management

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