Original language | English |
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Title of host publication | Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress |
Publisher | University of Bari Aldo Moro |
Publication date | 2015 |
ISBN (Electronic) | 978-3-319-29877-1 |
Publication status | Published - 2015 |
MoE publication type | A4 Article in conference proceedings |
Event | 2015 Academy of Marketing Science World Marketing Congress (AMS) - The Palace Hotel Bari, Bari, Italy Duration: 14.07.2015 → 18.07.2015 Conference number: 18 |
Keywords
- 512 Business and Management