Does a short story on the package influence consumers’ brand responses?

Eeva Solja

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication10th Global Brand Conference
PublisherTurku School of Economics
Publication date2015
Publication statusPublished - 2015
MoE publication typeA4 Article in conference proceedings
Event10th Global Brand Conference - Turku School of Economics, Turku, Finland
Duration: 27.04.201529.04.2015
Conference number: 10


  • 512 Business and Management

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