Does a short story on the package influence consumers’ brand responses?

Eeva Solja

Does a short story on the package influence consumers’ brand responses?

Eeva Solja

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	10th Global Brand Conference
Publisher	Turku School of Economics
Publication date	2015
Publication status	Published - 2015
MoE publication type	A4 Article in conference proceedings
Event	10th Global Brand Conference - Turku School of Economics, Turku, Finland Duration: 27.04.2015 → 29.04.2015 Conference number: 10

Keywords

512 Business and Management

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@inproceedings{940eef1aed8642988ebcd9dd8a8efd6b,

title = "Does a short story on the package influence consumers{\textquoteright} brand responses?",

keywords = "512 Business and Management",

author = "Eeva Solja",

note = "4-5 p. extended abstracts published, not papers Volume: Proceeding volume: ; 10th Global Brand Conference ; Conference date: 27-04-2015 Through 29-04-2015",

year = "2015",

language = "English",

booktitle = "10th Global Brand Conference",

publisher = "Turku School of Economics ",

address = "Finland",

}