Does a short story on the package influence consumers’ brand responses?

Eeva Solja, Veronica Liljander, Magnus Söderlund

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe Proceedings of the 23rd Nordic Academy of Management Conference NFF 2015 : Business in Society
PublisherCopenhagen Business School
Publication date2015
Publication statusPublished - 2015
MoE publication typeA4 Article in conference proceedings
Event23rd Nordic Academy of Management Conference (NFF) - Copenhagen Business School, Copenhagen, Denmark
Duration: 12.08.201514.08.2015
Conference number: 23


  • 512 Business and Management

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