Does a short story on the package influence consumers’ brand responses?

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe Proceedings of the 23rd Nordic Academy of Management Conference NFF 2015 : Business in Society
PublisherCopenhagen Business School
Publication date2015
Publication statusPublished - 2015
MoE publication typeA4 Article in conference proceedings
Event23rd Nordic Academy of Management Conference (NFF) - Copenhagen Business School, Copenhagen, Denmark
Duration: 12.08.201514.08.2015
Conference number: 23

Keywords

  • 512 Business and Management

Cite this

Solja, E., Liljander, V., & Söderlund, M. (2015). Does a short story on the package influence consumers’ brand responses? In The Proceedings of the 23rd Nordic Academy of Management Conference NFF 2015 : Business in Society Copenhagen Business School.