Does a short story on the package influence consumers’ brand responses?

Eeva Solja; Veronica Liljander; Magnus Söderlund

Does a short story on the package influence consumers’ brand responses?

Eeva Solja, Veronica Liljander, Magnus Söderlund

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Publisher	University of Bari Aldo Moro
Publication date	2015
ISBN (Electronic)	978-3-319-29877-1
Publication status	Published - 2015
MoE publication type	A4 Article in conference proceedings
Event	2015 Academy of Marketing Science World Marketing Congress (AMS) - The Palace Hotel Bari, Bari, Italy Duration: 14.07.2015 → 18.07.2015 Conference number: 18

Keywords

512 Business and Management

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@inproceedings{cac29513c99e437e983311b7df114244,

title = "Does a short story on the package influence consumers{\textquoteright} brand responses?",

keywords = "512 Business and Management",

author = "Eeva Solja and Veronica Liljander and Magnus S{\"o}derlund",

note = " Volume: Proceeding volume: ; 2015 Academy of Marketing Science World Marketing Congress (AMS), AMS ; Conference date: 14-07-2015 Through 18-07-2015",

year = "2015",

language = "English",

booktitle = "Rediscovering the Essentiality of Marketing",

publisher = "University of Bari Aldo Moro",

address = "Italy",

}

Solja, E, Liljander, V & Söderlund, M 2015, Does a short story on the package influence consumers’ brand responses? in Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. University of Bari Aldo Moro, 2015 Academy of Marketing Science World Marketing Congress (AMS), Bari, Italy, 14.07.2015.

Does a short story on the package influence consumers’ brand responses? / Solja, Eeva; Liljander, Veronica; Söderlund, Magnus.
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. University of Bari Aldo Moro, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review