Does adaptation pay off?

Åsa Hagberg-Andersson

Research output: Contribution to journalArticleScientificpeer-review

27 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Volume35
Pages (from-to)202-209
Number of pages8
ISSN0019-8501
Publication statusPublished - 2006
MoE publication typeA1 Journal article - refereed

Cite this

Hagberg-Andersson, Å. (2006). Does adaptation pay off? Industrial Marketing Management, 35, 202-209.