Does communicating the customer’s resource integrating role improve or diminish value proposition effectiveness?

Sara Leroi-Weldens, Streukens Sandra, Yves Van Vaerenbergh, Christian Grönroos

Research output: Contribution to journalArticleScientificpeer-review

23 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Does communicating the customer’s resource integrating role improve or diminish value proposition effectiveness?'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance