TY - JOUR
T1 - Does customer empathy mediate between the environmental orientation of retail firms and customer purchase intentions?
AU - Bae, Hee-Sung
AU - Grant, David
AU - Banomyong, Ruth
AU - Julagasigorn, Puthipong
N1 - Publisher Copyright:
© 2023 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2023/10/4
Y1 - 2023/10/4
N2 - The study reported in this paper investigates the mediation effect of customer empathy between an environmental orientation of retail firms and subsequent customer purchasing behaviour towards eco-friendly goods. The empirical study developed conceptual and operational measurement variables from prior research and collected data from retail firm customers in the Republic of Korea. Confirmatory factor analysis was used to verify reliability and validity of the collected data, and relationships between the variables were analysed using structural equation modelling. Two findings resulted as follows. First, a retail firm’s environmental orientation, manifested by a strategic approach to environmental issues and environmental capabilities, does positively affect customer empathy towards them. Second, positive customer empathy towards a retail firm’s environmental orientation positively affects customer purchasing behaviour towards the retail firm’s eco-friendly goods.
AB - The study reported in this paper investigates the mediation effect of customer empathy between an environmental orientation of retail firms and subsequent customer purchasing behaviour towards eco-friendly goods. The empirical study developed conceptual and operational measurement variables from prior research and collected data from retail firm customers in the Republic of Korea. Confirmatory factor analysis was used to verify reliability and validity of the collected data, and relationships between the variables were analysed using structural equation modelling. Two findings resulted as follows. First, a retail firm’s environmental orientation, manifested by a strategic approach to environmental issues and environmental capabilities, does positively affect customer empathy towards them. Second, positive customer empathy towards a retail firm’s environmental orientation positively affects customer purchasing behaviour towards the retail firm’s eco-friendly goods.
KW - 512 Business and Management
KW - environmental orientation
KW - customer empathy
KW - purchasing behaviour
KW - retail firms
KW - eco-friendly goods
KW - Republic of Korea
UR - http://www.scopus.com/inward/record.url?scp=85173455584&partnerID=8YFLogxK
U2 - 10.1080/13675567.2023.2264795
DO - 10.1080/13675567.2023.2264795
M3 - Article
SN - 1367-5567
JO - International Journal of Logistics Research and Applications : A Leading Journal of Supply Chain Management
JF - International Journal of Logistics Research and Applications : A Leading Journal of Supply Chain Management
ER -