Original language | English |
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Title of host publication | IIML International Conference in Marketing, January 12-14, Lucknow, India |
Place of Publication | Lucknow |
Publication date | 01.2012 |
Publication status | Published - 01.2012 |
MoE publication type | A4 Article in conference proceedings |
Event | IIML International Conference in Marketing, January 12-14, Lucknow, India - Lucknow, India Duration: 01.01.1800 → … |
Keywords
- 512 Business and Management
- Customers and Relations
- Business, Markets and Societal Dynamics