Does relationship marketing improve customer relationship satisfaction and loyalty?

Research output: Contribution to journalArticleScientificpeer-review

118 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalInternational Journal of Bank Marketing
Volume24
Issue number4
Pages (from-to)232-251
Number of pages20
ISSN0265-2323
Publication statusPublished - 2006
MoE publication typeA1 Journal article - refereed

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