Does relationship marketing improve customer relationship satisfaction and loyalty?

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173 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	International Journal of Bank Marketing
Volume	24
Issue number	4
Pages (from-to)	232-251
Number of pages	20
ISSN	0265-2323
Publication status	Published - 2006
MoE publication type	A1 Journal article - refereed

Access to Document

@article{b12b2d5ff8904d9c93473d21551f8e82,

title = "Does relationship marketing improve customer relationship satisfaction and loyalty?",

author = "Persson, \{Per Andreas\} and Veronica Liljander",

year = "2006",

language = "English",

volume = "24",

pages = "232--251",

journal = "International Journal of Bank Marketing",

issn = "0265-2323",

publisher = "Emerald Group Publishing",

number = "4",

}