Dream Catching: Discovering innovations that customers will buy

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication22nd Nordic Academy of Management Conference Proceedings
Number of pages11
Place of PublicationRejkavik
Publication date21.08.2013
ISBN (Electronic)2298-3112 (ISSN)
Publication statusPublished - 21.08.2013
MoE publication typeA4 Article in conference proceedings
Event22nd Nordic Academy of Management Conference (NFF) - Bodö & Lofoten, Reykjavik, Iceland
Duration: 21.08.201323.08.2013
Conference number: 22

Keywords

  • 512 Business and Management
  • Equis Base Room

Cite this

Strandvik, T., Helkkula, A., & Dube, A. (2013). Dream Catching: Discovering innovations that customers will buy. In 22nd Nordic Academy of Management Conference Proceedings https://nff2013.hi.is/