Dream Catching for Innovation to Sustain Healthy Lifestyles: From Use Experiences to Dream Experiences

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe 24th Annual RESER Conference proceedings : Services and New Societal Challenges: Innovation for Sustainable Growth and Welfare
Place of PublicationHelsinki
Publication date12.09.2014
Publication statusPublished - 12.09.2014
MoE publication typeA4 Article in conference proceedings
EventThe 24th Annual RESER Conference - Helsinki, Finland
Duration: 11.09.201413.09.2014
Conference number: 24

Keywords

  • 512 Business and Management
  • Dream catching
  • Use experiences
  • Imaginary experiences
  • Service innovation
  • LOHAS
  • KOTA2014

Cite this

Dube, A., Helkkula, A., & Strandvik, T. (2014). Dream Catching for Innovation to Sustain Healthy Lifestyles: From Use Experiences to Dream Experiences. In The 24th Annual RESER Conference proceedings: Services and New Societal Challenges: Innovation for Sustainable Growth and Welfare Helsinki.