Drivers and Outcomes of an Eco-Friendly Tourism Attitude and Behavior

Dafnis N. Coudounaris, Leonidas C. Leonidou, Olga Kvasova, Paul Christodoulides

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

2 Citations (Scopus)


This article reports the findings of a study, conducted among 234 tourists who visited Cyprus, aiming to identify the drivers and outcomes of an eco-friendly attitude. Using structural equation modelling, it was confirmed that deontology, law obedience, and political action of tourists positively influence the adoption of an environmentally-friendly attitude. In turn, this was found to be conducive to an eco-friendly behavior which ultimately enhances his/her satisfaction. The study findings have important implications for business managers and public policymakers, while directions for future research are provided.
Original languageEnglish
Title of host publicationThriving in a New World Economy : Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference
EditorsKirk Plangger
Number of pages9
Place of PublicationCham
Publication date2016
EditionReprint from Original edition
ISBN (Print)978-3-319-24146-3
ISBN (Electronic)978-3-319-24148-7
Publication statusPublished - 2016
MoE publication typeA3 Book chapter

Publication series

NameDevelopments in Marketing Science : Proceedings of the Academy of Marketing
ISSN (Print)2363-6165
ISSN (Electronic)2363-7173


  • 512 Business and Management


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