Drivers and outcomes of green tourist attitudes and behavior: Sociodemographic moderating effects

Leonidas C. Leonidou, Dafnis N. Coudounaris, Olga Kvasova*, Paul Christodoulides

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

70 Citations (Scopus)

Abstract

This article reports the findings of a study, conducted among 234 foreign tourists who visited Cyprus, that aimed to identify the drivers and outcomes of eco-friendly attitudes and behavior. Using structural equation modeling, the authors confirmed that deontological status, law obedience, and political action of tourists positively influence the adoption of an environmentally friendly attitude. In turn, these effects are conducive to eco-friendly behavior, which ultimately enhances tourist satisfaction. Certain sociodemographic characteristics of tourists—namely, gender, age, education, and income—had a moderating effect on the link between deontological status, law obedience, and political action on the one hand and eco-friendly attitudes on the other hand. Tourist nationality also had a control effect on tourist eco-friendly attitudes.
Original languageEnglish
Peer-reviewed scientific journalPsychology and Marketing
Volume32
Issue number6
Pages (from-to)635-650
Number of pages16
ISSN0742-6046
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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