Drivers of Continuous Use of Mobile Wellness Service

Minna Hannele Pihlström; Johanna Immonen

Drivers of Continuous Use of Mobile Wellness Service

Minna Hannele Pihlström, Johanna Immonen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	ANZMAC Conference
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	2011 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Perth, Australia Duration: 28.11.2011 → 01.12.2011

Keywords

512 Business and Management
KOTA2011

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@inproceedings{9feb0ac1e3c64a97ad7f9f852f8689de,

title = "Drivers of Continuous Use of Mobile Wellness Service",

keywords = "512 Business and Management, KOTA2011",

author = "Pihlstr{\"o}m, {Minna Hannele} and Johanna Immonen",

note = " Volume: Proceeding volume: ; 2011 Australian and New Zealand Marketing Academy (ANZMAC) Conference, ANZMAC ; Conference date: 28-11-2011 Through 01-12-2011",

year = "2011",

language = "English",

booktitle = "ANZMAC Conference",

}

TY - GEN

T1 - Drivers of Continuous Use of Mobile Wellness Service

AU - Pihlström, Minna Hannele

AU - Immonen, Johanna

N1 - Volume: Proceeding volume:

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

M3 - Conference contribution

BT - ANZMAC Conference

T2 - 2011 Australian and New Zealand Marketing Academy (ANZMAC) Conference

Y2 - 28 November 2011 through 1 December 2011

ER -