Driving shareholder value with customer asset management: Moving beyond customer lifetime value

Suvi Nenonen, Kaj Storbacka

Research output: Contribution to journalArticleScientificpeer-review

8 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Volume52
Pages (from-to)40-150
Number of pages11
ISSN0019-8501
DOIs
Publication statusPublished - 27.05.2015
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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