Driving shareholder value with customer asset management: Moving beyond customer lifetime value

Suvi Nenonen, Kaj Storbacka

Research output: Contribution to journal › Article › Scientific › peer-review

14 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Industrial Marketing Management
Volume	52
Pages (from-to)	40-150
Number of pages	11
ISSN	0019-8501
DOIs	https://doi.org/10.1016/j.indmarman.2015.05.019
Publication status	Published - 27.05.2015
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Driving shareholder value with customer asset management: Moving beyond customer lifetime value",

keywords = "512 Business and Management",

author = "Suvi Nenonen and Kaj Storbacka",

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T1 - Driving shareholder value with customer asset management: Moving beyond customer lifetime value

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AU - Storbacka, Kaj

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U2 - 10.1016/j.indmarman.2015.05.019

DO - 10.1016/j.indmarman.2015.05.019

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