Dynamic consumer experiences – exploring factors triggering change

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationNCCR2014: the 3rd Nordic Conference on Consumer Research, May 21-22 2014, Vaasa Finland
PublisherUniversity of Vaasa
Publication date2014
Publication statusPublished - 2014
MoE publication typeA4 Article in conference proceedings
Event3rd Nordic Conference on Consumer Research (NCCR) - Vaasa, Vaasa, Finland
Duration: 21.05.201422.05.2014
Conference number: 3

Keywords

  • 512 Business and Management

Cite this

Heinonen, K., & Lipkin, M. (2014). Dynamic consumer experiences – exploring factors triggering change. In NCCR2014: the 3rd Nordic Conference on Consumer Research, May 21-22 2014, Vaasa Finland University of Vaasa.