Dynamic consumer experiences – exploring factors triggering change

Kristina Heinonen; Michaela Lipkin

Dynamic consumer experiences – exploring factors triggering change

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	NCCR2014: the 3rd Nordic Conference on Consumer Research, May 21-22 2014, Vaasa Finland
Publisher	University of Vaasa
Publication date	2014
Publication status	Published - 2014
MoE publication type	A4 Article in conference proceedings
Event	3rd Nordic Conference on Consumer Research (NCCR) - Vaasa, Vaasa, Finland Duration: 21.05.2014 → 22.05.2014 Conference number: 3

Keywords

512 Business and Management

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title = "Dynamic consumer experiences – exploring factors triggering change",

keywords = "512 Business and Management",

author = "Kristina Heinonen and Michaela Lipkin",

note = "Full paper not available Volume: Proceeding volume: ; 3rd Nordic Conference on Consumer Research (NCCR), NCCR ; Conference date: 21-05-2014 Through 22-05-2014",

year = "2014",

language = "English",

booktitle = "NCCR2014: the 3rd Nordic Conference on Consumer Research, May 21-22 2014, Vaasa Finland",

publisher = "University of Vaasa",

address = "Finland",

}

TY - GEN

T1 - Dynamic consumer experiences – exploring factors triggering change

AU - Heinonen, Kristina

AU - Lipkin, Michaela

N1 - Conference code: 3

PY - 2014

Y1 - 2014

KW - 512 Business and Management

M3 - Conference contribution

BT - NCCR2014: the 3rd Nordic Conference on Consumer Research, May 21-22 2014, Vaasa Finland

PB - University of Vaasa

T2 - 3rd Nordic Conference on Consumer Research (NCCR)

Y2 - 21 May 2014 through 22 May 2014

ER -