Dynamics of value co-creation in buyer-supplier relationships

Christian Kowalkowski, Mike Malmgren

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationANZMAC
Publication date2008
Publication statusPublished - 2008
MoE publication typeA4 Article in conference proceedings
Event2015 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Sydney, Sydney, Australia
Duration: 30.11.201502.12.2015
Conference number: 2015

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