Dynamics of value co-creation in buyer-supplier relationships

Christian Kowalkowski; Mike Malmgren

Dynamics of value co-creation in buyer-supplier relationships

Christian Kowalkowski, Mike Malmgren

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	ANZMAC
Publication date	2008
Publication status	Published - 2008
MoE publication type	A4 Article in conference proceedings
Event	2015 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Sydney, Sydney, Australia Duration: 30.11.2015 → 02.12.2015 Conference number: 2015

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@inproceedings{95f8f9aaa00c46158fc6c312f9f1fa97,

title = "Dynamics of value co-creation in buyer-supplier relationships",

author = "Christian Kowalkowski and Mike Malmgren",

note = " Volume: Proceeding volume: ; 2015 Australian and New Zealand Marketing Academy (ANZMAC) Conference, ANZMAC ; Conference date: 30-11-2015 Through 02-12-2015",

year = "2008",

language = "English",

booktitle = "ANZMAC",

}