Dynamics of value propositions: Insights from service-dominant logic

Research output: Contribution to journalArticleScientificpeer-review

114 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalEuropean Journal of Marketing
Volume45
Issue number1/2
Pages (from-to)277-294
Number of pages18
ISSN0309-0566
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • Value-in-use pricing
  • Research
  • BUSINESS MARKETS
  • CAPABILITIES
  • MANAGEMENT
  • OFFERINGS
  • FRAMEWORK
  • EXCHANGE
  • CREATION
  • PRODUCT
  • 512 Business and Management

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