E-services as resources in customer value creation: A service logic approach

Johanna Gummerus

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

27 Citations (Scopus)

1 results

Finished

Customer Commitment to E-Services
Gummerus, J. (Project manager, academic)
01.01.2002 → 01.02.2006
Project: Externally funded project