Editorial: Embracing the future of services marketing

Research output: Contribution to journalEditorialScientific

Original languageEnglish
Peer-reviewed scientific journalJournal of Services Marketing
ISSN0887-6045
DOIs
Publication statusPublished - 05.09.2024
MoE publication typeB1 Journal article

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

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