Editorial: Embracing the future of services marketing

Kristina Heinonen

doi:10.1108/JSM-08-2024-0384

Editorial: Embracing the future of services marketing

Kristina Heinonen

Marketing, Helsinki

NHH Norwegian School of Economics

Research output: Contribution to journal › Editorial › Scientific

Original language	English
Peer-reviewed scientific journal	Journal of Services Marketing
Volume	38
Issue number	10
Pages (from-to)	66-69
Number of pages	4
ISSN	0887-6045
DOIs	https://doi.org/10.1108/JSM-08-2024-0384
Publication status	Published - 05.09.2024
MoE publication type	B1 Journal article

Keywords

512 Business and Management

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Editorial: Embracing the future of services marketing",

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author = "Kristina Heinonen",

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Editorial: Embracing the future of services marketing

Keywords

UN SDGs

Access to Document

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