| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Journal of Business & Industrial Marketing |
| Volume | 29 |
| Issue number | 2 |
| Pages (from-to) | 96-111 |
| ISSN | 0885-8624 |
| DOIs | |
| Publication status | Published - 2014 |
| MoE publication type | B1 Journal article |
Keywords
- 512 Business and Management
- KOTA2014