Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance

Arafat Rahman, Subin Im, Sanna-Katriina Asikainen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Publication date2018
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings
EventThe 21st Academy of Marketing Science World Marketing Congress
- Porto, Portugal
Duration: 27.06.201829.06.2018
https://www.ams-web.org/event/2018WMC

Cite this

Rahman, A., Im, S., & Asikainen, S-K. (2018). Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance. In Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)