Effects of Service Quality, Trust, and Perceived Value on Customer Loyalty: The Case of Mobile Subscribers

H. Karjaluoto; C. Jayawardhena; Minna Hannele Pihlström; M. Leppäniemi

Effects of Service Quality, Trust, and Perceived Value on Customer Loyalty: The Case of Mobile Subscribers

H. Karjaluoto, C. Jayawardhena, Minna Hannele Pihlström, M. Leppäniemi

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the AMS Annual Conference
Publication date	2009
Publication status	Published - 2009
MoE publication type	A4 Article in conference proceedings
Event	2009 Academy of Marketing Science World Marketing Congress (AMS) - Baltimore, Maryland, United States Duration: 20.05.2009 → 23.05.2009

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title = "Effects of Service Quality, Trust, and Perceived Value on Customer Loyalty: The Case of Mobile Subscribers",

author = "H. Karjaluoto and C. Jayawardhena and Pihlstr{\"o}m, {Minna Hannele} and M. Lepp{\"a}niemi",

note = " Volume: Proceeding volume: ; 2009 Academy of Marketing Science World Marketing Congress (AMS), AMS ; Conference date: 20-05-2009 Through 23-05-2009",

year = "2009",

language = "English",

booktitle = "Proceedings of the AMS Annual Conference",

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T1 - Effects of Service Quality, Trust, and Perceived Value on Customer Loyalty: The Case of Mobile Subscribers

AU - Karjaluoto, H.

AU - Jayawardhena, C.

AU - Pihlström, Minna Hannele

AU - Leppäniemi, M.

N1 - Volume: Proceeding volume:

PY - 2009

Y1 - 2009

M3 - Conference contribution

BT - Proceedings of the AMS Annual Conference

T2 - 2009 Academy of Marketing Science World Marketing Congress (AMS)

Y2 - 20 May 2009 through 23 May 2009

ER -