Effects of Service Quality, Trust, and Perceived Value on Customer Loyalty: The Case of Mobile Subscribers

H. Karjaluoto, C. Jayawardhena, Minna Hannele Pihlström, M. Leppäniemi

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the AMS Annual Conference
Publication date2009
Publication statusPublished - 2009
MoE publication typeA4 Article in conference proceedings
Event2009 Academy of Marketing Science World Marketing Congress (AMS) - Baltimore, Maryland, United States
Duration: 20.05.200923.05.2009

Cite this

Karjaluoto, H., Jayawardhena, C., Pihlström, M. H., & Leppäniemi, M. (2009). Effects of Service Quality, Trust, and Perceived Value on Customer Loyalty: The Case of Mobile Subscribers. In Proceedings of the AMS Annual Conference