Efficiency or Sufficiency? The (Re)Construction of Discourses about Sustainable Consumption in Marketing Research

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 40th Annual Macromarketing Conference : Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice
EditorsClifford Shultz II, Raymond Benton, Olga Kravets
Number of pages4
PublisherLoyola University Chicago
Publication date2015
Pages147-150
ISBN (Print)2168-1473
ISBN (Electronic)2168-1481
Publication statusPublished - 2015
MoE publication typeA4 Article in conference proceedings
EventAnnual Macromarketing Conference - Chicago, United States
Duration: 25.06.201528.06.2015
Conference number: 40

Keywords

  • 512 Business and Management

Cite this

Sandberg, M., & Polsa, P. (2015). Efficiency or Sufficiency? The (Re)Construction of Discourses about Sustainable Consumption in Marketing Research. In C. Shultz II, R. Benton, & O. Kravets (Eds.), Proceedings of the 40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice (pp. 147-150). Loyola University Chicago .