Efficiency or Sufficiency? The (Re)Construction of Discourses about Sustainable Consumption in Marketing Research

Maria Sandberg; Pia Polsa

Efficiency or Sufficiency? The (Re)Construction of Discourses about Sustainable Consumption in Marketing Research

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 40th Annual Macromarketing Conference : Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice
Editors	Clifford Shultz II, Raymond Benton, Olga Kravets
Number of pages	4
Publisher	Loyola University Chicago
Publication date	2015
Pages	147-150
ISBN (Print)	2168-1473
ISBN (Electronic)	2168-1481
Publication status	Published - 2015
MoE publication type	A4 Article in conference proceedings
Event	Annual Macromarketing Conference - Chicago, United States Duration: 25.06.2015 → 28.06.2015 Conference number: 40

Keywords

512 Business and Management

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Sandberg, M., & Polsa, P. (2015). Efficiency or Sufficiency? The (Re)Construction of Discourses about Sustainable Consumption in Marketing Research. In C. Shultz II, R. Benton, & O. Kravets (Eds.), Proceedings of the 40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice (pp. 147-150). Loyola University Chicago .

Sandberg, Maria ; Polsa, Pia. / Efficiency or Sufficiency? The (Re)Construction of Discourses about Sustainable Consumption in Marketing Research. Proceedings of the 40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. editor / Clifford Shultz II ; Raymond Benton ; Olga Kravets. Loyola University Chicago , 2015. pp. 147-150

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title = "Efficiency or Sufficiency? The (Re)Construction of Discourses about Sustainable Consumption in Marketing Research",

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Sandberg, M & Polsa, P 2015, Efficiency or Sufficiency? The (Re)Construction of Discourses about Sustainable Consumption in Marketing Research. in C Shultz II, R Benton & O Kravets (eds), Proceedings of the 40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. Loyola University Chicago , pp. 147-150, Annual Macromarketing Conference, Chicago, United States, 25.06.2015.

Efficiency or Sufficiency? The (Re)Construction of Discourses about Sustainable Consumption in Marketing Research. / Sandberg, Maria ; Polsa, Pia.
Proceedings of the 40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. ed. / Clifford Shultz II; Raymond Benton; Olga Kravets. Loyola University Chicago , 2015. p. 147-150.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Efficiency or Sufficiency? The (Re)Construction of Discourses about Sustainable Consumption in Marketing Research

AU - Sandberg, Maria

AU - Polsa, Pia

N1 - Conference code: 40

PY - 2015

Y1 - 2015

KW - 512 Business and Management

UR - http://macromarketing.org/macromarketing-conference/past-conference-proceedings/

M3 - Conference contribution

SN - 2168-1473

SP - 147

EP - 150

BT - Proceedings of the 40th Annual Macromarketing Conference

A2 - Shultz II, Clifford

A2 - Benton, Raymond

A2 - Kravets, Olga

PB - Loyola University Chicago

T2 - Annual Macromarketing Conference

Y2 - 25 June 2015 through 28 June 2015

ER -

Sandberg M , Polsa P. Efficiency or Sufficiency? The (Re)Construction of Discourses about Sustainable Consumption in Marketing Research. In Shultz II C, Benton R, Kravets O, editors, Proceedings of the 40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. Loyola University Chicago . 2015. p. 147-150

Efficiency or Sufficiency? The (Re)Construction of Discourses about Sustainable Consumption in Marketing Research

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