Embracing falsity through the metaverse: The case of synthetic customer experiences

Maja Golf-Papez*, Jonas Heller, Tim Hilken, Mathew Chylinski, Ko de Ruyter, Debbie I. Keeling, Dominik Mahr

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

4 Citations (Scopus)

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