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Embracing falsity through the metaverse: The case of synthetic customer experiences
Maja Golf-Papez*, Jonas Heller, Tim Hilken, Mathew Chylinski, Ko de Ruyter, Debbie I. Keeling, Dominik Mahr
*Corresponding author for this work
Research output: Contribution to journal › Article › Scientific › peer-review
4
Citations
(Scopus)