Original language | English |
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Title of host publication | 5th Forum of Markets and Marketing, 13-16 June, 2016 Venice, Italy Conference Proceedings |
Publisher | University of Warwick |
Publication date | 2016 |
Publication status | Published - 2016 |
MoE publication type | A4 Article in conference proceedings |
Event | 2016 Forum of Markets and Marketing (FMM) - Venice, Italy Duration: 13.06.2016 → 16.06.2016 Conference number: 5 |
Keywords
- 512 Business and Management
- Customers and Relations
- innovation
- narrative
- projective technique
- socio-cyberspace