Emergence of innovative ideas in the Socio-cyberspace: Dream Catching

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication5th Forum of Markets and Marketing, 13-16 June, 2016 Venice, Italy Conference Proceedings
PublisherUniversity of Warwick
Publication date2016
Publication statusPublished - 2016
MoE publication typeA4 Article in conference proceedings
Event2016 Forum of Markets and Marketing (FMM) - Venice, Italy
Duration: 13.06.201616.06.2016
Conference number: 5

Keywords

  • 512 Business and Management
  • Customers and Relations
  • innovation
  • narrative
  • projective technique
  • socio-cyberspace

Cite this

Helkkula, A., & Dube, A. (2016). Emergence of innovative ideas in the Socio-cyberspace: Dream Catching. In 5th Forum of Markets and Marketing, 13-16 June, 2016 Venice, Italy Conference Proceedings University of Warwick.